7 types of advertising on the Internet

The Internet is a suitable platform for advertising in any form and form. Virtual space ensures the interaction of billions of people who, to one degree or another, can become consumers of goods (services). Progressive companies have long used Internet marketing as a method of promoting a brand, expanding a customer base, and doing business. With a competent approach, the World Wide Web provides a wide range of advertising opportunities. There are seven main types of Internet marketing, which will be discussed below.

Contextual advertising

These are text or text-graphic messages that are posted on thematic web resources. Sometimes contextual advertising is displayed in accordance with user requests. Based on thematic queries, sales increase, the number of site visitors increases, and confidence in products arises. The main advantage of contextual advertising is targeting, that is, focusing on the target audience and its interests.

Banner advertising

One of the first types of marketing that appeared on the Internet. Such advertising refers to messages (often coupled with graphical means) aimed at attracting the attention of the audience. However, it is possible to designate them as target only conditionally. Typically, banners are used to improve brand awareness, disseminate information about events, discounts or promotions. Despite the large number of clicks on such links, only a small percentage of them end up with the purchase of goods (services).

SEO

SEO optimization is a new way to increase traffic to a web resource. The main purpose of the method is to improve the site’s ranking in the list of search engine results. Its implementation is based on the creation of certain content, where there is a semantic core that is interesting to the potential audience of the web resource. Regular content updates help maintain the level of popularity of the page, therefore, it has a positive effect on business development.

Viral advertising

A type of marketing based on neuro-linguistic programming tools, the 25th frame and other options for influencing the subconscious. The content carrier is videos or images (comics, demotivators, etc.). An interesting frame, video sequence, graphic processing, which contains an advertising message, is taken as a basis. They are broadcast from user to user, covering a wide audience.

Social media

Social networks have become a powerful tool for promoting products. Platforms allow both small companies and large organizations to inform consumers about their offerings. The audience of social networks is several billion people. With each of them, marketers can establish interaction.

Teaser advertising

In many ways, there are similarities with media advertising. In fact, these are graphic models, which include images. However, the content is provocative. Some jokes go on the verge of a foul, which significantly reduces their popularity among an intelligent audience.

Email Newsletter

The old proven method of advertising by e-mail has not lost its popularity. Due to catchy headlines and interesting content, you can still attract buyers. The method is gradually fading into history, but with a competent approach and mailing to regular customers, you can achieve an increase in sales.

We have identified 7 types of Internet marketing, but there are many more. The ability to use the potential of each advertising method is the key to effective business development and achieving your goals.