Banner and contextual advertising
Advertising appeared many thousands of years ago. It has evolved along with humanity, mastering new forms of promoting goods and services. At the present stage of the existence of civilization, one of the leading places in the advertising industry belongs to Internet marketing. This is a cutting-edge business niche that activates the message-computer-user mechanism. Advertising on the Internet is characterized by the presence of two main forms – text and graphics. Based on them, numerous tools are used that are impossible outside the virtual space.
Banner advertising
Banner advertising is the most popular and understandable type of advertising on the Internet today. It is based on graphical means of conveying information, since this is the simplest but most effective way to attract an audience. As a rule, the banner provides a certain link, by clicking on which the user gets to the page with the advertised product or service. Sometimes a client activates web resources that offer:
- software (applications);
- invitations to events;
- online translators;
- IQ tests.
The banner is a good method of conducting market research. With their help, consumer behavioral models, reviews of goods and services, and the implementation of tasks within the framework of business strategies are studied. In fact, a banner refers to the official representation of a certain page on another web resource. Of course, it is necessary to pay the owner of the site for its placement, but the benefit with a competent approach will certainly exceed the financial investment. Sometimes web resource developers negotiate a partnership using such an option as a banner exchange.
There are many ways to organize a link. For example, the shape, size and content of the banner depend on the goals (tasks) pursued. It is usually selected as a rectangle, with the most important information highlighted in bold or colored background. Sometimes a transparency effect is added when part of the graphics becomes available after clicking on the hidden area.
Text advertising
Contextual or text advertising (the terms are interchangeable) provides an informational message on a web resource. In other words, blocks have long been introduced on popular sites, where numerous goods or services are offered. Most of them are related to the theme of the page. The Internet has introduced a general standardization of text messages, which makes it easier for users to perceive information when interacting with network resources.
Text rarely exists apart from graphics. Provides at least a minimal connection with the interface components of the page, especially if it does not have an extended database of illustrations. In some cases, it is recommended to supplement the text with graphic elements, organically combining them with each other. It is necessary to remember about the harmonious combination of text advertising with the overall design of the web resource.
Even if contextual content organically fits into the overall concept of the site, the level of its intrusiveness should be leveled as much as possible. It is recommended to place the blocks in a certain sequence. Usually they come after the informational text, which is desirable to end with a message to follow the link.
Thus, according to the form factor, Internet marketing is divided into banner and graphic form. They exist in close interaction with each other, allowing you to achieve your goals of promotion in the shortest possible time.