What is SMM in simple words?
The acronym SMM stands for “Social Media Marketing”. In fact, this is the process of adapting a business to the segment of social networks, where you can effectively promote goods and services. A new way of interacting with customers opens up a wide range of possibilities. Just 20 years ago, only 30% of Internet users had a page on social networks. Today their number has increased to 90%. People of all age categories, professions, social status communicate and find information through a virtual network. It’s a sin not to use it for advertising purposes.
Benefits of social networks
There are dozens of global and local social networks on the Internet. Facebook, Instagram and Twitter have become widespread. The total audience of such resources is several billion. All these are potential buyers of goods or services. The focus of attention has long shifted from TV and newspapers to social networks. They provide the following benefits:
- virtual means of communication;
- familiarization with up-to-date information;
- monitoring the personal lives of celebrities;
- selection of potentially interesting content.
Such platforms easily communicate a large amount of data to consumers, manipulate public consciousness, and impose their own culture of values. Unlimited possibilities make social networks a unique tool for marketing and business promotion.
Why is SMM needed?
Here are some examples of the benefits of SMM. When opening a coffee shop or bakery, promotion on social networks will help attract new customers. Through SMM, you can increase brand awareness, increase sales, convey important information to the target audience. And all this with minimal resource costs.
The main purpose of social networks is communication in a convenient form. Communication can be established both with one person and with a group or large-scale communities. There are no serious restrictions on communication in social networks. Many platforms (Instagram, Facebook, Tik-Tok) provide an opportunity to gain popularity and convey your thoughts to the target audience. But as in-demand accounts emerged, it became harder to stand out from the competition. It was during this period that SMM was born as a way to promote pages.
The duties of a professional SMM manager include:
- competent profile design (everything from a nickname to options for feedback from subscribers);
- development of a promotion plan, that is, the absence of randomness in the provision of information;
- creating a positive image of the account owner among the target audience;
- filling the page with content (text, video, photo, etc.);
- setting up advertising messages;
- processing of incoming requests;
- study of competitors.
As you can see, SMM promotion is a complex process. It will take a lot of time and effort to master the tools, so it is advisable to contact an experienced specialist. He will be engaged in the development of the profile, monitoring of subscribers and key indicators of increasing the popularity of the account. SMM brings order to social networks. To promote a web-resource requires hard work. The services of SMM managers are not cheap, but they allow you to achieve your goals quickly and efficiently. Only in a fairy tale do they become top bloggers in a couple of months. Behind this lies the systematic and painstaking work of specialists. Therefore, SMM is useful for business, artists, craftsmen, opinion leaders.