Email marketing

In the list of numerous types of Internet marketing, e-mail newsletters occupy a separate place. The method is effective in times of crisis, when companies do not have a significant budget to promote goods and services. Many still do not realize the potential of this method, despite the fact that decades ago it stood at the origins of advertising on the virtual network.

Email newsletters: when are they effective?

Most e-mails sent by companies for promotional purposes go unnoticed by consumers. Moreover, mail systems have learned to recognize such messages by automatically adding them to the spam basket. The method is effective in the following cases:

• offer of a unique product;
• the presence of a permanent client base;
• interesting or non-standard text content;
• a significant number of queries on the company page.

The main task of e-mail newsletters is to transform the status of the addressee. From a passive contemplative letter, he must turn into a buyer of the advertised product or service. For regular customers, the main task is the repeated purchase of products. Since mailing is a relatively cheap option for attracting customers, many organizations use it in conjunction with other types of marketing without burdening the budget. As part of the savings, you can use automated means of electronic mailings.

Benefits of email marketing

The presented method has great potential and advantages compared to other options for promoting products on the Internet. The list of email marketing benefits includes:

• high performance indicators with a competent approach;
• significant financial return;
• minimum amount of time;
• low cost.

With a certain volume of the base, the cost of e-mail distribution can be 0. Usually these are the minimum amounts that are imperceptible for the advertising budget. Savings on copywriting are allowed, since there are several programs with built-in templates. They contain the required information about the product and the conditions for its purchase. If necessary, you can develop your own template.

A well-composed e-mail newsletter brings results within a few hours after completion. So, for example, the number of clicks on the link increases, the level of product sales increases. But such results can be achieved only if there is a high percentage of opening letters.

The use of e-mail marketing does not require special marketing skills. If desired, the method can be mastered by anyone. You just need to adhere to the following list of rules:

• sending to the target audience (subscribers);
• thematic orientation of letters;
• literacy of textual material;
• an indication of the reason for sending;
• polite treatment;
• regularity.

Thus, e-mail marketing remains an effective method of advertising on the Internet. It costs practically nothing, provides fast results, and is accessible even to beginners. The method has proven itself in times of crisis, when the advertising budget is sharply reduced, and companies are depleted of resources to attract customers. Despite the existence of advanced alternatives, e-mail newsletters will continue to be used for business development.