What is copywriting

What is copywriting?

Copywriting is a way of creating content that aligns with your goals and objectives. It seems like a simple process, but there are many pitfalls in it. The features, regularities, and cost of the designated method will be discussed in detail later.

In simple words

Writing texts, in fact, is copywriting. The method has long been adopted by small and large companies that actively promote their own products on the Internet. Sometimes, in conjunction with the presented term, the concept of “rewriting” is used. There is a key difference between them. If copywriting involves creating content based on the author’s experience (professional, life, etc.), then rewriting involves paraphrasing the source in your own words. The demand for creating unique texts is growing as more and more companies realize the possibilities of promoting their business using the Internet.

Main directions

There are several vectors along which the development of modern copywriting takes place. Among them:

  • UX;
  • LSI;
  • Fashion.

Each of the designated areas has its own characteristics, mechanisms and results of promoting sites on the Internet. As a rule, professional copywriters specialize in one area, but there are also universal authors who can create texts in various advertising areas.

What is copywriting and why is it needed

UX

Writing microtexts, on the basis of which the user is better oriented in the structure of the page, is UX copywriting. In Russia, a special term has been introduced for such specialists – editor-copywriter. In the West, large organizations have established the position of UX specialist. He participates in the project at the interface development stage, providing it with capacious and memorable texts. Usually micro-messages are written on virtual buttons, prompts, alerts. The task of a UX copywriter is to develop a unique language that will be interesting and understandable to the target audience.

LSI

LSI copywriting is a technique for creating texts, according to which the semantic component is put in the first place in relation to technology. In other words, copywriters are moving away from the SEO method, which involves using a minimum number of keywords or completely eliminating them. The main task is to saturate the text with thematic vocabulary, which allows you to create material that is comprehensive and attractive to the target audience. With a professional approach, a page with such content will be in the first place in the issuance of search queries.

Fashion

The main task of image copywriting is the formation of a positive image of a product or brand. However, this direction is associated with painstaking work and building a strategy to win consumer sympathy. Every phrase and sentence is thought out to the smallest detail. Texts are posted on thematic sites: bulletin boards, forums, social networks. Any miscalculation negatively affects the image. Even a minor oversight of the author can destroy the image built over the years, so good specialists are worth their weight in gold.

Thus, copywriting is something more than writing texts. Experts focus on the huge potential of the word for advertising purposes and the many varieties of Internet marketing. Due to professionalism, consideration of consumer interests, experience in creating selling texts, good results can be achieved in the promotion of goods and business development.